DeKALB – The outlook for Sandy Spier’s Poppyseed Primitives has just expanded – quite literally.
June 17 marked Spier’s first day in her new downtown DeKalb location at 223 E. Lincoln Highway. The 2,000-square-foot space is triple the size of her old Genoa location.
For the past seven years, Spier has been selling old and new items, each one with an earthy look to it.
“I think part of it is we like the history behind it,” said the shop owner. “We always wish that if the pieces could talk, they could tell us what they could do. I think a lot of us pick primitives because they’re very welcoming. A customer described it when she walks in her house, it feels like somebody is hugging you.”
Spier said she used to be a merchandise dealer for Primitive Chic, the business that used to occupy the storefront before the owners closed it and moved to Wisconsin.
“When she told me she was moving back to Wisconsin, it seemed like the right fit,” Spier said. “It gave me room to grow. And I live in DeKalb so it’s much closer to home. ... Once I found out I was going to sign the lease here, I started shopping.”
The move hasn’t deterred her Genoa-area regulars. Spier said she already has seen many of her old customers come to her store, as well as some new ones.
Because of the space, Spier said she can fully display her bed-linen set, as well as include more antiques. She hopes to rotate some of her stock each week.
Spier said she will plan some sort of open house to celebrate the new location. She added that she will dedicate her efforts solely on her new location. While she’ll look for new products, she said she’s going to hold off putting items available for sale on her website.
“I really just want to give 100 percent to this one location, and just keep it being the best we can be,” Spier said. “Last year I had dreams of doing online. Until I get on my feet here, I will not explore that.”